Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time, effort, and can require significant financial investment. For a long time, marketing automation was something only enterprise-level businesses and corporations could afford, but with new technology, that’s no longer the case.
When you subscribe to Office 365 as an Insider, you now have access to a new Get Office App known as Hub, a management program that allows subscribers to try out the new management application for 365 users on Windows 10. Here’s the rundown on the new feature and what it can do for your business.
As long as businesses host valuable data, cyber criminals will continue to bypass the security protocols meant to protect this data. The causes of security breaches range from device theft or loss, weak and stolen credentials, malware, and outdated systems that use ineffective security measures.
The owner of a small business has enough to worry about without adding online security to the mix. But with the proliferation of smart devices that come in everything from Fit Bits to smoke alarms, hackers are now able to access sensitive information.
One of the hottest topics in tech and in business is artificial intelligence (more accurately “machine learning” or AI). Many business owners are currently looking to this technology for its potential to improve customer communications, and it is predicted that by the year 2020, 85 percent of all interactions will originate from machine learning “bots.
The astounding amount of data that businesses create on a daily, monthly, and yearly basis is totally unprecedented. And that number doesn’t show any signs of slowing, most likely reaching 1.7 terabytes per person by the year 2020. For businesses harnessing that data, this creates a major challenge: Current data storage limitations make it nearly impossible for businesses to backup all their information in a timely fashion.
The new features recently unveiled by Office 365 promise to bring business owners to a more secure and knowledgeable position in which to make important decisions regarding the future of their corporation. Microsoft expanded the popular program’s basic scope to include data protection and productivity tools, including the replacement of Delve Analytics with the MyAnalytics add-on.
As long as there have been salesmen, there have been scammers trying to sell useless products. Traditionally the elderly have fallen prey to cold-call fraud, but now scam artists are getting tech-smart, and it’s the younger generation of computer users who are falling for scams.
As an entrepreneur, you probably work more than 40 hours a week to build your business up. From the intricacy of the marketing campaign to the mundane details of running a business, you’ve got your hands full making choices that can make or break your company.
The use of social media for marketing is practically inescapable at this point. And for good reason: companies gain access to increased visibility, more sales opportunities, and more opportunities to define their brand. But why limit your business to a few of the most well known options? The internet is full of useful social media platforms, and we want to let you know some of our favorites.